Perspectives - EV&D Solutions

Bussiness, Technology

To Build or Buy? Choosing Custom Software Development

What is custom software development? Custom software development is the method of designing or building software for a specific organization or set of users. Also called tailor-made software or bespoke software, this type of development is an alternative to off-the-shelf software. Custom software is designed to meet specific or defined needs. Examples of custom software […]

Consulting, Technology

How to Implement Continual Improvement with Product Development

Project management methodologies like scrum and Kanban have always been built on the principle of continual improvement. That is to say that while all of the processes and progress built into the system are built on creating the best possible results, they recognize that there will always be room for improvement. Continual improvement, as the […]

AI, Customer Experience, Technology

Machine Learning and AI

Diverse industries are investing in artificial intelligence and machine learning to increase their competitive edge and meet rising consumers’ needs. Artificial intelligence (AI) refers to a constellation of technology and tools that work together to understand, act, and mimic human decision-making for accelerated efficiency. Machine learning (ML), a subset of AI, uses algorithms to implement […]

Business, Customer Experience, Strategy

EV&D Named Agency of Record for PhoneEatsFirst

With the end of the pandemic beginning to glimmer on the not-to-far-off horizon, many industries are being totally reimagined. One of these that is top-of-mind for us is the restaurant business. Few business sectors were more battered than the dining industry, which before the pandemic included more than 76,000 eating and drinking establishments employing 1.8 […]

Analytics, Strategy, UX

Insights vs. Data: Using Marketing Analytics for Growth

The Big Idea In the post-pandemic world, being data-driven isn’t enough. Organizations must be insights-driven. Marketing analytics bridge the gap between data and insights to engineer powerful action plans rooted in evolving consumer behavior. Even if your employees are currently reporting on campaign performance data while measuring ROI, it’s not enough to prevent churn and […]

AI, Customer Experience

With Cookies Going Away, How CX Will Increase Revenue

The Big Idea By 2022, Google will phase out third-party cookies for Chrome, the leading global web browser. These cookies allow companies to track consumers’ actions and behaviors across multiple websites to serve the most relevant, personalized advertising. However, this paradigm shift creates an invaluable opportunity to focus more on the customer experience (CX). By […]

Interactive Development, UX

User Interface Examples That Tap Into Consumer Psychology

The Big Idea The user interface (UI) allows consumers to interact with your website, app, or digital product to access information and complete tasks. Leveraging common elements of user interface design, you can tap into consumers’ emotions to drive business goals. Without proper design and optimization, you risk frustrating potential customers. In this article, we’ll […]

Consulting, Customer Experience

How PPC Search Marketing Improves the Buyer’s Journey

The Big Idea PPC (pay-per-click) search marketing is one of the most valuable ways to directly influence every stage of the buyer’s journey. Using several techniques that target significant phases during the online decision-making process, you can increase brand awareness, website traffic, and sales. And the data proves that businesses should be using Google for […]

AI, Business, Technology

Artificial Intelligence Is Driving Business Forward

Artificial intelligence refers to a constellation of technology working together on a common goal to help machines understand, mimic, act, and even save cost in business growth. Maybe that is exactly why everybody’s definition of artificial intelligence differs: AI is not one thing. It takes a group of experts, each with a different area of […]

AI, Consulting, Technology

Predictive Modeling and Data Mining

Predictive Modeling applies statistics to forecast outcomes based on prior data. Usually, most often what one wishes to predict is going to be in the near future, but sometimes predictive modeling can be used to any kind of an uncertain event, no matter how long ago it happened. In this article we will explain how […]