Strategy

Strategy, Technology

Benefits of Application Modernization

The IT industry is an ever-evolving marketplace, and as changes come out every day, businesses must do their best to stay in touch with modern trends. Companies face some significant challenges. For instance, although they are integrating technological changes, their ICT framework is still dependent on legacy systems. These systems are now failing to meet […]

Strategy, Technology

Choosing to insource or outsource software development

Do you staff or outsource software development? The software development industry continues to expand rapidly, with thousands of highly skilled developers and engineers available from all over the world. More than ever, your company has the opportunity to hire a developer with almost any skill set you require. Although staffing your organization with developers gives […]

Customer Experience, Strategy

EV&D Named Agency of Record for PhoneEatsFirst

With the end of the pandemic beginning to glimmer on the not-to-far-off horizon, many industries are being totally reimagined. One of these that is top-of-mind for us is the restaurant business. Few business sectors were more battered than the dining industry, which before the pandemic included more than 76,000 eating and drinking establishments employing 1.8 […]

Analytics, Strategy, UX

Insights vs. Data: Using Marketing Analytics for Growth

The Big Idea In the post-pandemic world, being data-driven isn’t enough. Organizations must be insights-driven. Marketing analytics bridge the gap between data and insights to engineer powerful action plans rooted in evolving consumer behavior. Even if your employees are currently reporting on campaign performance data while measuring ROI, it’s not enough to prevent churn and […]