Customer Experience

Machine Learning and AI

Diverse industries are investing in artificial intelligence and machine learning to increase their competitive edge and meet rising consumers’ needs. Artificial intelligence (AI) refers to a constellation of technology and tools that work together to understand, act, and mimic human decision-making for accelerated efficiency. Machine learning (ML), a subset of AI, uses algorithms to implement […]
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With Cookies Going Away, How CX Will Increase Revenue

The Big Idea By 2022, Google will phase out third-party cookies for Chrome, the leading global web browser. These cookies allow companies to track consumers’ actions and behaviors across multiple websites to serve the most relevant, personalized advertising. However, this paradigm shift creates an invaluable opportunity to focus more on the customer experience (CX). By […]
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UX – An Introduction to User Testing

The user experience is basically how a human user experiences and interacts with a system, application, or service. It consists of a person’s impressions of ease of use, utility, and productivity. Usability testing refers to the evaluation of how users interact with and enjoy using a specific system, application or service. It is a combination […]
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