Consulting

Consulting, Technology

How to Implement Continual Improvement with Product Development

Project management methodologies like scrum and Kanban have always been built on the principle of continual improvement. That is to say that while all of the processes and progress built into the system are built on creating the best possible results, they recognize that there will always be room for improvement. Continual improvement, as the […]

Consulting, Customer Experience

How PPC Search Marketing Improves the Buyer’s Journey

The Big Idea PPC (pay-per-click) search marketing is one of the most valuable ways to directly influence every stage of the buyer’s journey. Using several techniques that target significant phases during the online decision-making process, you can increase brand awareness, website traffic, and sales. And the data proves that businesses should be using Google for […]

AI, Consulting, Technology

Predictive Modeling and Data Mining

Predictive Modeling applies statistics to forecast outcomes based on prior data. Usually, most often what one wishes to predict is going to be in the near future, but sometimes predictive modeling can be used to any kind of an uncertain event, no matter how long ago it happened. In this article we will explain how […]