The Big Idea PPC (pay-per-click) search marketing is one of the most valuable ways to directly influence every stage of the buyer’s journey. Using several techniques that target significant phases during the online decision-making process, you can increase brand awareness, website traffic, and sales. And the data proves that businesses should be using Google for […]
Artificial intelligence refers to a constellation of technology working together on a common goal to help machines understand, mimic, act, and even save cost in business growth. Maybe that is exactly why everybody’s definition of artificial intelligence differs: AI is not one thing. It takes a group of experts, each with a different area of […]
Predictive Modeling applies statistics to forecast outcomes based on prior data. Usually, most often what one wishes to predict is going to be in the near future, but sometimes predictive modeling can be used to any kind of an uncertain event, no matter how long ago it happened. In this article we will explain how […]
The user experience is basically how a human user experiences and interacts with a system, application, or service. It consists of a person’s impressions of ease of use, utility, and productivity. Usability testing refers to the evaluation of how users interact with and enjoy using a specific system, application or service. It is a combination […]